Daly reminder to putt with the best.

Often times with sporting goods, the product sells itself regardless of its display set up. For Dunlop, a smaller brand in the golf club category, differentiation is crucial. This sleek display centers around the product while calling attention to John Daly, at the time on their tour team. With the picture of PGA star Daly using the Dunlop putter in the background, customers get an in-store reminder of the putter’s field-tested success from the pros who use it.