Richmond by Rheem 8’ Water-Heating Display Bay

Some call them big box stores. We prefer to think of them as mini trade shows where visual simplicity, verbal clarity, and smartly organized information helps consumers make better decisions faster. Richmond by Rheem, a tankless water heating merchandising solution—is a classic example. This 8’ bay attracts customers in over 300 Menard’s locations across the country. With surround walls finished in Menard’s green, the bay blends in naturally with its palette rack environment. This mini-installation is complete with two water heaters, replaceable product feature cards, striking graphics, and take-away consumer literature. Mirrored diamond plating reinforces the Rheem reputation for durability, and LED lighting makes everything pop.